Uber customers left baffled by bizarre and ridiculous email promotion
Uber has been in the spotlight for all of the wrong reasons recently.
After the announcement that their private hire license has been revoked in London, Uber aren't have a great deal of luck at the moment. However, it seems that the mobile taxi app really isn't helping it's own reputation.
Photos have surfaced on Twitter of a sexist UberEats advert that claims to champion Wife Appreciation Day, but instead reinforces outdated gender stereotypes. Classic.
The advert calls upon husbands to order an UberEats to 'let your wife take a day off from the kitchen', because of course women BELONG IN THE KITCHEN.
Twitter is understandably outraged by the advert:
Uber stay striking out pic.twitter.com/tFDbzYLZPp— Rus (@rusbra) September 16, 2017
You just know only single guys worked on this sh*t!— Kenyanikkii Campbell (@MsKenyanikkii) September 17, 2017
As a man who's been cooking & doing kitchen duty for over 45 years, I find this sensibility so offensive.— Ian King (@ianking51) September 17, 2017
And that the husband should out of the kindness of his heart let her out of the kitchen? Wow. So progressive.— Suki B (@bluekohlapuris) September 17, 2017
Rude and disappointing @Uber— Danielle Pereira (@danidoce1) September 20, 2017
Regardless, this message could have been way more effective at saying, "Married? ...let your partner take a day off from the kitchen."— Kirk Lestelle (@kirklestelle) September 17, 2017
The adverts poor reception has been exacerbated by the repeated charges of sexism Uber has faced this year. With headlines like the below, it's hardly surprising Uber have produced sexist marketing tripe
Uber’s search for a female CEO has been narrowed down to 3 men https://t.co/eYnrE09dBV— Washington Post (@washingtonpost) August 5, 2017
Uber have yet to respond to the complaints, I hear computers were pretty basic in the 1950s.