This A Level student fooled the world with his fake John Lewis ad
A student managed to fool the world into thinking his A-Level project was the official John Lewis 2016 Christmas advert.
19 year old Nick decided to create a fake John Lewis advert for his A-Level media coursework. He threw in the usual John Lewis hallmarks - a nice song, snowmen and a heartbreaking tale about two people kept apart.
The video was so convincing that after he uploaded it to YouTube, people have been spreading it all around the internet, certain it's the real thing.
Brace yourself for the feels.
Despite the video being a brilliant version of the John Lewis advert and looking incredibly professional, Nick describes it as a "rushed job" on his YouTube page, though he admits he got full marks.
“My chosen essay was on John Lewis and how successful their marketing campaign has become. Along with the essay I had to create a linked production piece, and this was my attempt on creating a John Lewis style advert. As far as I remember I think it got full marks."
“I wasn’t going to upload it at first as I’m fairly critical of my work, but I thought I wouldn’t lose anything if I uploaded it, even for people to use as inspiration for their course-work."
“The video isn’t monetised, the song fits perfectly with the story and the mood so why not!”
A lot of people on Twitter think this is the real thing. Probably because they were crying too hard to question its veracity.
Like this? Check out 5 ways last year's John Lewis ad was scientifically inaccurate...
Why isn't he doing a floaty moon man bounce, people? Where is the science???