Spreading violence: how are ‘Nutella Riots’ a thing?

Believe it or not, there is a 'riot' in France over Nutella and social media sights have been inundated with photos and videos showing shoppers in a frenzy.

Everyone loves Nutella: it’s got chocolate, its got hazelnut, its spreadable – its got it all. But perhaps some people’s affection for the Italian spread is a little out of hand.

As the supermarket Intermarche reduced the price of the product by 70%, bringing it down from €4.50 to €1.40 (for 1kg), shoppers lost their cool, as impatience descended into rioting. One store in Brittany is reported to have shifted 400kg of the stuff in just 20 minutes.

It seems that France, the culinary capital of the world, is just as partial to cheap, sweet, fast food as the rest of us. In fact, Nutella is incredibly popular in France and on the continent – a regular breakfast staple.

With Nutella Day fast approaching (5th February, add it to your calendar now), we should all reflect on what we would do with 400kg of Nutella.