O2 are pulling their hugely popular £1 meal deal with Boots from its loyalty scheme.

This means that no longer on Monday lunchtimes can O2 customers enjoy a Boots meal deal, consisting of a main meal, snack and drink for just £1.

The deal will end on 20th February so the mobile provider 'can explore and introduce' new deals.

You will still be able to redeem the offer at other chains, such as WHSmith, Upper Crust, Pumpkin and Ritazza.

Some customers have already expressed their dismay at the decision, with some pleading with O2 to change their mind:

Cannot believe £1 boots meal deal is ending next week!!!!!! 😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭 @BootsUK @O2PriorityUK @O2

— gemma martin (@gemmartin_tmb) February 13, 2017

It's a shame the O2 Priority Boots £1 meal deal stops after next Monday. That was my favourite part of the O2 Priority app

— George Cairns (@georgethefourth) February 13, 2017

@O2 Please can you reconsider the decision to end Boots £1 meal deal next week on Priority? Myself and many others are devastated. #boots

— Sam Bragg (@braggybraggy) February 13, 2017

This is the second blow to the meal deal we have had to face in the last six months when, in September,Sainsbury's changed their meal deal rules to no longer include their 'Taste the Difference' range.

A spokesperson from 02 said:

“We constantly review all the deals available on Priority which gives our customers access to some great offers that help them to save money.

“Customers can still enjoy access to other £1 lunch offers on Mondays by checking out the latest deals through the Priority app (subject to availability).”

Rest in peace, £1 meal deal.

Like stuff for £1? We've got good news. Poundland are doing a three-course Valentine's Day meal for two...