We're already pretty buzzing for this year's John Lewis advert, as it signifies the start of proper Christmas time.

Warburtons have sorted us out for the meantime though, with a hilarious new ad featuring comedy favourite Peter Kay.

The advert, titled Pride and Breadjudice, shows Kay pitching a brand new idea to the head of the Yorkshire bakery. Take a look.

He's definitely back on form, and suddenly we have a hankering for some seeded batch toast.

It's not quite Phoenix Nights, but if this all the Peter Kay we can get, we'll certainly take it.

Twitter users are agreeing.

Actually laughed out loud, and possibly woke neighbours up when he dropped the woman. Also 😮SEEDED BATCH at the end!!! The best ever bread!

— Nina Smith ➕ (@NinaSmithMusic) October 4, 2017

Fantastic!! Iconic advert that will go down as one of the best ever! Love it! 2 Bolton legends!

— Sharon Capstick (@sharonc1959) October 5, 2017

What an epic loaf story I raise my CuppaT to you and Toast your success

— mark haig hosking (@_hosking) October 5, 2017

Some might say it's the best thing sinced sliced bread!