Animal rights group People for the Ethical Treatment of Animals, also known as PETA, are well-known for their controversial campaign posters.

The group often use gory or purposefully provocative images to try and dissuade people from eating meat or wearing/using animal-based products. So their release of a new ad campaign this week was expected to be shocking.

Well, it wasn't NOT shocking... it was just a bit more... um... hmm:

Will this finally answer whether the chicken or the egg came first?

"Dave when I said we should bring a chick into the bedroom this isn't what I meant"

— Angela Night (@Angelheartnight) June 28, 2017

Rather than the usual graphic imagery of mutilated animals, PETA went with images of animals in the bedroom with the mysterious caption 'Meat interrupts your sex life.'

I think a cow in the household would interrupt more than just my sex life tbh...

Rather than sparking either a change in people's outlooks or indeed outrage, the poster generated a sea of hilarious Tweets instead as people flocked (..sorry) to mock the posters:

Chicken
"Did you two order a chicken sandwich with extra MAYONNAISE?"

— Angela Night (@Angelheartnight) June 28, 2017

"Dave?"
"Yes Joe?"
"Did you know chickens could do that?"
"No I did not, Joe"

— Angela Night (@Angelheartnight) June 28, 2017

Dude on the left looks traumatized, right looks confused by how much he liked it

— Dean E. S. Richard (@deanfortythree) June 28, 2017

Moooove over. (My apologies. No impulse control)

— I'm ok. I'm ok. (@dsheehy100) June 28, 2017

Looks like they got more cock that they were expecting.

— Captain Havachu (@PuzzleCheetah) June 28, 2017

pic.twitter.com/nuAewHvg5i

— Heat 2018 NBA Champs (@Broncosback52) June 29, 2017

You guys promoting beastiality now?

— Leo (@Mrsassypants_) June 29, 2017

I don't think it's going to put me off meat... maybe just having my pets on the bed for the next week or so🤔.