It can't be easy going up against Dove when it comes to adverts. But it appears that Nivea aren't really trying any more, and have started putting out white propaganda instead.

White supremacist slogan

People have been venting their anger and confusion today at Nivea, after they put an advert out on Facebook a few nights ago, using a white supremacist slogan "WHITE IS PURITY".

NIVEA is testing a new market.@niveauk pic.twitter.com/4BknpVHu1X

— skankhunt1488 (@starfishkegels) April 3, 2017

Nivea for some reason posted this advert on their Middle East Facebook page, where it was met with astonishment and disdain.

Meanwhile - Nivea shares a white supremacist post on its Middle East Facebook page. pic.twitter.com/ZiZZGuMw9P

— Alex Bourgeois 🇫🇷 (@wakanouka) April 3, 2017

But it was also welcomed by Alt Right Groups (Nazis) who commented their support on the post.

Nivea's now deleted facebook post was quite popular with the alt right last night pic.twitter.com/BnT148kOcj

— Benjamin YoungSavage (@benjancewicz) April 4, 2017

1488, which was commented by several people, is a code used by white supremacist groups.

Nivea have since removed the post, and apologised to one person who complained on twitter.

@starfishkegels The NIVEA Middle East post was not meant to be offensive. We apologise and it's been removed. NIVEA truly values diversity and equality 💙

— NiveaUK (@niveauk) April 4, 2017

But that hasn't exactly silenced everyone's complaints.

@benjancewicz Jesus. You'd think they have someone in their ad agency that understands the broader context.

— JF de Buren (@threebeehives) April 4, 2017

@benjancewicz Nivea has a long history . . . they adapted to the earlier Nazi era as well. 1938: pic.twitter.com/kQ8r2Zb3nT

— LTrotsky 21stCentury (@LTrotsky21) April 4, 2017

@benjancewicz @Zulu_Admiral I'm sure a whole team was involved in this, and no one noticed how racist it is? No one?

— Bongiwe (@iBlackKelly) April 4, 2017

Wow. Nivea now the deodourant of the alt-right*.

*Nazis pic.twitter.com/qDUmoLm5M2

— Joe (@goulcher) April 3, 2017

Nivea removes 'racist' Facebook advert https://t.co/GAt0W2Sllo pic.twitter.com/YKej6lA70v

— Boring Me 2 Death (@BoringMe2Death) April 4, 2017

Jesus there's a second one to that Nivea white purity. Fuck. pic.twitter.com/ubgI8tANGb

— chester of drawers (@dianasaladpot) April 4, 2017

The advertisement ran back in 2011, until it was pulled after very similar complaints.