A Twitter user has accused Morrisons of selling offensive and sexist clothing for young children.

Jenni Yuill tweeted a photo of the children's clothing section in Morrisons, which had t shirts for young girls and boys that seemed to imply that boys were intelligent, and girls were just pretty:

@EverydaySexism .@Morrisons This is so insulting pic.twitter.com/npaCOPVMWU

— Jenni Yuill (@JenniWeston1) July 27, 2017

Yuill wrote that she found the clothes 'insulting', as the boys' t shirts read 'little man, BIG IDEA', whilst the girls' t shirts said 'little girl, BIG SMILES.' The shirts seem to send a clear message that boys are intelligent and innovative whilst girls are just there to look good.

The tweet was then retweeted by the Everyday Sexism Project, which led to a number of tweets condemning the chain's sexist choice of designs.

Message is quite clear: boys have brains to use and girls have bodies to look at. How regressive and sad.

— NoMorePage3 (@NoMorePage3) July 27, 2017

Shame on you @Morrisons

— Emily Ayers (@emilypayers) July 27, 2017

This is absolutely appalling, @Morrisons.It's Victorian.Rank sexism and misogyny. Girls must smile & be pretty, but boys have the big ideas?

— Irene Soldatos (@I_Soldatos) July 25, 2017

Unbelievable @morrisons sort yourselves out, it's 2017

— Liz Smith (@Wordscene) July 27, 2017

No, no. Surely this is some mistake @Morrisons ? #EverydaySexism

— Emily Benn (@Emily_Benn) July 27, 2017

Looking 4 kids' holiday clothes this morning @Morrisons Didn't buy anything. I see you don't think much of girls @letclothesbe @PinkstinksUK pic.twitter.com/aSuXcEWBJx

— ShelleyRoche-Jacques (@RocheJacques) July 24, 2017

When faced with the backlash, Morrisons' only reply was that these t shirts were popular with their customers:

Hi Martina, girls t-shirts with slogans like these are very popular with our customers.....

— Morrisons (@Morrisons) July 25, 2017

Which was not met with a friendly reply...

Hi @Morrisons - is your official response, to the complaints about sexism, that these t-shirts sell well?

— Farimah (@Farimah) July 25, 2017

do you think it's okay to continue letting society keep labeling boys as smart but girls as beautiful?

— Sarcastic Genius (@genius23sarcasm) July 26, 2017

Morrisons have since said that they have submitted the complaints to their buyer for review, but people don't think this move is far enough. Many are calling for the designs to be pulled altogether, but with Morrisons fairly muted responses thus far, this does not seem likely.

Do you guys think this is sexist?

— Everything Student (@everythinstudnt) July 28, 2017