People are absolutely livid at Boots over this awful sign

Boots have been forced to apologise for using a sign that many have deemed as racist.

In one of its stores Boots put up a scale for the type of suncream your skin type should use. Within the sign, the company referred to white skin as 'normal' which has sparked outrage.

People are understandably upset over Boots' assumption that anything other than white skin is 'normal', accusing the company of being insensitive and discriminatory.

The outrage has since forced Boots to give a public apology

Boots aren't the only company to get in trouble for racially questionable and insensitive advertising. Nivea also came under fire for it's 'white is purity' campaign. Read more here.