New app is offering FREE coffee and pizza... but there is one small catch

A new app has been launched that rewards young people for safe driving with incentives which includes Pizza Express and Starbucks vouchers.

The free 'Shotgun' app has been launched by insurers Direct Line, but you don't need to have a policy with them to be eligible for the benefits.

It uses GPS technology to track your driving habits, routes, speed and braking on each journey. It then stores the feedback and allows users to earn points with brands, including Virgin Experience Days based on your overall performance.

You get lots of statistics back and from that, you get your total points. You can even rank yourself against friends, to appeal to that competitive nature in younger people.

According to Direct Line's own accident statistics, 402 teenage drivers (aged 17-19) were seriously injured or killed in the UK on the road. That means around seven teenagers per week!

Kerry Chilvers, brands director at Direct Line, said:

"There are over half a million teenagers on our roads and every week more than seven of them are killed or suffer life-changing injuries. These are figures we have to change."

Direct Line also claims that their findings show a quarter of teenagers will crash in their first year as a licensed driver.

Now, the app only lasts for 1000 miles but by then you should have the experience and have kicked the habits.

Having spoken to behavioural scientists, the insurer found that the current tactics of encouraging safer driving by the young were not working.

Chilvers said:

"We know that scare tactics don’t work for this audience, who believe they’re invincible, so we worked with behavioural psychologists to develop a solution which incentivises good driving and the leader board element appeals to competitive natures."

The app is available on all major app stores.