National Lottery's Twitter campaign hijacked by awful trolls
National Lottery's British Athletics Twitter campaign has been targeted and hacked by sick trolls.
National Lottery's British Athletics campaign was the target of abhorrent trolling last night as offensive images were uploaded and circulated round the web from their Twitter account:
The images were supposed to read athlete's names, but instead the names have been replaced with sickeningly offensive messages:
All photo credit: Twitter
The campaign was launched to demonstrate how British athletes receive help from the National Lottery, but the Twitter storm has completely overshadowed this.
The tweets were quickly deleted, with National Lottery offering this statement in response:
We are aware that some people are maliciously targeting our British Athletics Twitter campaign with offensive and abhorrent content. (1/2)— The National Lottery (@TNLUK) August 15, 2017
We are dealing with this as quickly as possible and are hugely sorry for any offence caused by this malicious act. (2/2)— The National Lottery (@TNLUK) August 15, 2017
However people have criticised them for not suspecting that this would happen:
How can you NOT have known something like this would get hijacked? That's quite some ignorance of the platform!— Neil Ⓥ (@thetravellingb) August 15, 2017
Yeah, try deleting that lot from the internet. Once seen, can never be unseen 😂— Premiershit (@Premier_shit) August 15, 2017
Shocking and vile pic.twitter.com/ylvUgBdgjB— Papì🇦🇱 (@Hazardribble) August 15, 2017
The offenders have yet to be caught, but with the number of screenshots circulating the internet, it looks like the damage has been well and truly done.