L'oreal fires first transgender model in racism row
L'oreal has been slammed online for firing model Munroe Bergdorf after comments she made were taken out of context by the Daily Mail.
Bergdorf was addressing the problems seen in Charlottesville in the US, and made a long and well thought-out statement about structural racism and how it can often be unconscious.
However, her Facebook post was picked up the Daily Mail, who then accused her of reverse racism, causing L'oreal to promptly end her contract.
Bergdorf's original statement read:
'Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.
Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.
Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.
Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.
Until then stay acting shocked about how the world continues to stay f***** at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.’
Rather than seeing her statement for what it was, she was called out for saying 'all white people' are racist.
The model was their first transgender spokesperson, which was seen as an amazing moment for the brand. However, they have since been accused of using 'PC values' to sell products when it suits, but not being able to handle the ugly truths of race, sexuality, and gender.
We like black women, but only when they're nice and quiet. They can talk about make-up, but nothing else. https://t.co/gnhPErNwp1— Rebecca Manning Reid (@RebeccaCNReid) September 1, 2017
L'Oréal champions profit and is a company that's chosen to silence a PoC who's dared to speak out about racism and her own lived experience https://t.co/pEe8bBNkZZ— olly 🌙 (@alexander_olly) September 1, 2017
Throwing out every L'Oreal product I have ever owned. @MunroeBergdorf's comments were honest and true, you're a lot of capitalist toads— عائشة 🇲🇦 (@aichamarhfour) September 1, 2017
Why do companies silence women of colour when they bring up racism. I'm so disappointed in L'Oreal.— Mia (@MiaIsDrunk) September 1, 2017
People have also pointed out that they still have Cheryl Cole on their books despite the fact she physically assaulted a nightclub attendant in the past.
This is a huge PR disaster for L'oreal, and thankfully Bergdorf has a huge following behind her willing to back her up.
We thought L'Oreal was finally being diverse, but now they start ignoring racism and blaming the victim? Shame on you guys.