London Dungeons Valentine's day campaign sparks huge backlash
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London Dungeons, the place that smells like feet the whole way through and teaches you about the gruesome history of the capital. They have caused a huge wave of criticism after their Valentine's day campaign pissed A LOT of people off.
With the source material being about the darker side of history, such as torture techniques and ways people were executed back in medieval times, as well as subjects like Jack the Ripper, Sweeney Todd and the great fire of London, you would expect them to have a slightly darker twist to things. But nothing can prepare you for this:
They get worse...
And then...wow.
Who is in charge of their social media and campaigns, because this is just taking it way too far.
Understandably, there was a fair wave of backlash:
On a more practical level I don't see how whorephic, fatphobic, misogynist comments will help you flog a shit day out @Dungeon_london
— shonda4dagoyim (@remshithouse) February 15, 2017
Missed @dungeon_london's delightful Valentine's Day social media campaign yesterday. The whole thing is sexist but these are the standouts. pic.twitter.com/DwoFD9j7if
— EastEndWomen'sMuseum (@EEWomensMuseum) February 15, 2017
@Dungeon_London What about people who have actually been raped/abused/murdered? It happens EVERY day to women around the world. Not a joke.
— Joe (@goulcher) February 15, 2017
oh my fucking god someone should be imprisoned for the London Dungeon campaign, im in full shock
— el BB (@bertiebrandes) February 16, 2017
The tweets have since been deleted and the dungeons have released an apology:
We recognise that we’ve upset some people and for that we’re very sorry. pic.twitter.com/RW8d4VRC8D
— The London Dungeon (@Dungeon_London) February 15, 2017
“We apologise that our social posts caused offence.
“Our ‘Dark Valentine’ campaign was a range of posts aimed to highlight the darker side of history and create debate and conversation.
“As a brand we strive to entertain our guests so they can enjoy the London Dungeon experience – both in our attraction and on social media.
“However on this occasion we recognise that some of the topics many felt were inappropriate and therefore we apologise for any offence cause.”
Harmless banter or disgusting and offensive?
