EU campaigners try to appeal to young voters, get mercilessly mocked by young voters
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EU campaigners have been mercilessly mocked online by young and old people after they launched a terrible campaign to woo young voters in this video.
The the "vote in" campaign seem to think that the best way to appeal to young voters is to drop the "g" at the end of words that require a "g" at the end of them. Something everyone online seems to disagree with.
Who cares about spellin, daddio, us hip young EU dudes are too busy tourin pic.twitter.com/TLtVYXh0ZI
— Michael Deacon (@MichaelPDeacon) May 24, 2016
#votin in a gif pic.twitter.com/K2EKAGAmky
— Asa Bennett (@asabenn) May 24, 2016
According the designer behind the campaign, the advert “talks to young people as young people, cutting jargon and cliché”.
According to everyone else, it's pretty patronising.
Just seen those #VOTIN posters for remain that are meant to appeal to the "yoof" and all I can think is pic.twitter.com/2fgAFYDC6d
— Ollie (@chamberlago) May 24, 2016
@guardian Hey #Votin I have these for you G G G G
— Jordan Littler (@Jordan_Littler) May 25, 2016
Designer Scott Townsing, who doesn't drop the G from his own name, spoke to BuzzFeed News about the campaign, sayin:
“It’s obvious. It’s loud. But we felt for this audience it had to be. With the less ‘official’ style, you get a slight ‘us and them’, anti-establishment feel.”
I love it when comms people try youth speak #dyin #lolin #votin https://t.co/I6PPPHwTgu
— Daisy Parker (@daisyparker) May 25, 2016
Fortunately for Britain, the EU and the vote in campaign, the young intend to vote to remain in the EU anyway, despite the #votin campaign.
Even if the campaign is a little patronising and doesn't use nearly enough Gs.
We can understand + take part in debates w/out taking the g off words #votin campaign. All ur doing is putting me off voting to stay in
— Ruth Collard-Stayte (@bichocolatecat) May 24, 2016
Clearly someone in their 50s came up with the #votin "youth" campaign. It's so bad I thought it was a parody by the #Brexit team.
— James Cleverly (@JamesCleverly) May 24, 2016
A poll by the Observer found that 53% of 18-34 year-olds backed remaining in the EU, whilst only 29% said they wanted to leave.
However only 52% of this age group said they were certain they would go out and vote.
not sure I'll have time to #votin between all the ravin, misbehavin, wedgiein and bein a yoof I've got scheduled for June
— Claire Hubble (@ClaireHubble) May 24, 2016
A spokesperson for Britain Stronger in Europe said that the youth vote would be extremely important in this campaign.
“Young people have the most at stake in this referendum. It is their futures that are on the ballot paper. We will leave no stone unturned in our bid to get young people out to vote.”
Make sure you register to vote here.
And if you want to watch something even worse, and far more cringeworthy, in favour of exiting the EU, listen to this song. It's incredible.
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