This brand under fire for using white models for clothing designed for black women
Clothing brand Zazzle have been accused of racism by 'white washing' their models.
Zazzle have come under fire for using white models to sell clothing designed specifically for black women.
People are outraged over the brand's use of white models to sell 'Black girl magic' t-shirts that are clearly and explicitly for black women.
Twitter user @jackieaina tweeted the photos with her confusion:
well in that case pic.twitter.com/2xI849O0we— La Bronze James (@jackieaina) July 25, 2017
The photos instantly received backlash from the Twittersphere:
What in the actual hell— NICOL CONCILIO (@nicolconcilio) July 26, 2017
I can't anymore with this nonsense. I really can't. pic.twitter.com/gIlIi9wfeh— Tori💅🏾 (@OhWhoseShe) July 25, 2017
Me as a white person right now... pic.twitter.com/wpH3aajqyI— Charley L. Bunting (@charleylbunting) July 25, 2017
I am,,,,, perplexed pic.twitter.com/SeQD1WsQad— Addie✨ (@AddieBlueford) July 25, 2017
However, it turns out that Zazzle use stock images to model their clothing. This means that the designs and clothing are superimposed onto a blank t-shirt so customers can preview designs.
Nevertheless, this answer has not pleased Twitter:
follow up question. what makes black girls so abnormal as to not be default.— (ง •̀_•́)ง (@JannaElizabeth4) July 26, 2017
The question is definitely a valid one. Zazzle should have black women and people of colour in their rotation of stock models, not just to prevent embarrassments like these, but to represent persons of all races and ethnicities.