Asda are selling massive 'wonky veg boxes' for £3.50
If you don't mind your fruit and veg occasionally looking like iron man, some carrots hugging or a penis, you can now get a lot of veg for cheap. And let's face it, who would mind?
Asda have started selling boxes containing enough vegetables to feed a family of four for a week at the lowly price of £3.50. The only catch is they are wonky vegetables, not deemed pretty enough to go in with the normal vegetables. But obviously no-one is cares.
In fact, most people prefer it if their veg looks like it has a face.
It all looks the same in the end
The veg boxes are extremely cheap for what you get, and will likely be extremely popular. They are going to be trialled across 128 stores in the UK, to see if they should be sold like this nationwide. The hope is that this will cut down on food waste, as ugly veg is often disposed of even though it's perfectly edible.
Ian Harrison, Asda’s technical produce director, said:
"We’re excited to launch a unique and exclusive Wonky Vegetable box that is jam-packed with ugly winter veg that not only saves shoppers money but helps farmers get more of their crop onto our shelves.
"However, this range only solves one part of the food waste puzzle. The work we continue to do with our growers to ensure as much of their crop is sold as possible, by flexing specifications, is the golden ticket for farmers."
"The initial reception to Wonky Fruit and Veg has been fantastic and we’ve been eager to take this one step further for a while, so the challenge to make wonky veg more widely available for customers was something we happily accepted."
Two deformed vegetables chill - unaware they are already in their own broth.
Where can you buy these deformed treats?
The 128 stores this fruit and veg scheme is being trialled at are below.
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