ASDA and B&M in creepy kids' clothes fails

Asda and B&M have been in hot water this week after introducing some kids' clothes that are NSFW, let alone safe for nursery school.

This swimsuit, featuring Ariel from The Little Mermaid, looks more Spring Break than Summer Holiday, after her shell bra has gone missing in production.

Credit: Twitter

22 year-old student Chelsee Mosson, who spotted it in the Tamworth store, said she was "mortified" by the topless Ariel costume.

Asda issued a statement in response to their mistake, saying, “We’re sorry for the printing error on the Little Mermaid swimsuit, which was caused during the production process. It only affected a very small number of the swimsuits which were available from George, but we’d like to reassure our customers that we have removed all stock from sale and will ensure this doesn’t happen again.”

Discount retailer B&M found themselves in a similar situation last week, after Mumsnet users failed to see the funny side of some novelty babygrow on sale in their stores.

Credit: Mumsnet

The babygrow featured the phrase "All mummy wanted was a back rub". While for some this tongue-in-cheek joke is just a bit of fun, some parents have branded it "wildly inappropriate", "awful", and "tasteless and unfunny". It would be quite a cringe in the baby book later in life, but hopefully it can be taken with a pinch of salt. Topless Ariel, though? Maybe not so much.