A company is planning on making fizzy milk and we are not here for it
Milk is a dubious beverage anyway.
Taking a swig of it without ensuring it was properly stored, is in date, and giving it a good sniff is dangerous territory.
I doubt there's ever been a point where you've gone 'hmmm, wish this was carbonated'. But, as is customary with boardrooms of people who've never spoken to an actual person, one company has decided to bring this to the masses.
Arla, who already make such faves as Quark (Slimming World people will know), Skyr (Icelandic people will know), and good old Cravendale, have decided to create fizzy milk.
My thoughts? If it ain't broke, don't fix it. But, according to Arla, there needs to be something new to boost dairy sales by 2020.
The drink will be a carbonated milk drink with no fat, and added to fruit flavouring.
It sounds very similar to a product from 2003 called Freekee soda, which was actually dropped after a legal battle where they had to change their name and poor sales.
Your guess is as good as ours as to why people didn't want FIZZY MILK.
The target market will be teenagers, but Arla are also looking to corner the cocktail market. Count me out tbh.
There's no date of release yet, but I'm sure you're all on the edge of your seats waiting.