Skittles ditch their rainbow colours for one (very important) reason

Skittles have ditched their usual rainbow colours for one (very important) reason.

Last weekend Skittles decided to abandon their multicoloured packaging and sweets in order to celebrate London Pride, saying only Pride's rainbow deserved to be the centre of attention.

The makers of delicious sweets said they needed to abandon their rainbow for the weekend, in order not to distract attention from Pride.

“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room," they said in a video (below).

"You have the rainbow … we have the rainbow … and usually that’s just hunky-dory."

"But this Pride, only one rainbow deserves to be the centre of attention – yours."

"And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it."

"Have a great day, Pride."

"From Skittles.”

During Pride, Skittles reps handed out their colourless treats to the crowd, from their colourless float.

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