The Heinz baked beans advert has been banned. Bean fans are livid.

A Heinz advert has been banned after nine viewers lodged a complaint.

The fairly annoying advert, in which Heinz encourage you to use a tin can as a drum will no longer be shown on TV after The Advertising Standards Authority (ASA) decided it could cause danger to viewers.

The advert teaches viewers to use a tin can to drum out the #cansong. Nine people complained to the ASA that this encouraged an "unsafe practice" that could cause harm. Six of these people believed it featured behaviour that it would be dangerous for children to copy.

The ASA said that bean consumers are "unlikely to be as proficient as the actors" at can drumming.

"In any case, particularly given the manoeuvres required, it might still be possible that mistakes could be made with an empty can, which might include a hand or fingers being inserted into an open tin, with the associated risk of cuts".

Ie the advert has been banned because people might attempt to drum by jamming their fingers inside an empty can and bashing it against a table.

Online, the reaction to the ban has been met with a bit of ridicule.

Heinz said the advert showed people tapping a sealed can on "safe" surfaces – and did not show anyone putting their hand inside the can.

The company said bean eaters had uploaded their own vids to social media "which was evidence that copying the ad was not prejudicial to their health or safety."

The ASA stated that the advert did not include instructions to potential bean drummers to ensure that the tin can was safe, before they attempt to learn the song.

"For the reasons given and because the ad did not include information on how to ensure consumer safety when recreating the song, we concluded that the ad condoned and encouraged behaviour that prejudiced health or safety."

"We told Heinz to ensure that future ads did not condone or encourage behaviour that prejudiced health and safety, including behaviour that could be dangerous for children to emulate, for example by featuring open tin cans being used to play music."

Heinz said:

"We believe this popular ad did not pose any safety risk and many fans were inspired to create their own video versions. Of course safety is our number one priority and our online tutorials also included taping the can end as an extra precaution."

"Although we acknowledge the ASA decision, the TV campaign is over and we have no plans to run it again."

Health and Safety Executive chairman Martin Temple said the ruling was a bit much:

"While the Health and Safety Executive (HSE) would not wish to publicly contradict this ruling, it does look like the term ‘health and safety’ has been used incorrectly here. We would hope the public realise there are absolutely no regulations preventing children from playing with empty sealed tin cans."

"One thing kids never lack is imagination to invent their own games with the simplest of props. Obviously if a child is playing with a jagged edge on a tin container there is a risk of injury, but we would hope parents manage that risk."

"HSE has always encouraged children to learn through play. Whether climbing trees, painting with their hands or throwing stones into a lake, we want children to enjoy life and all the experiences it brings."

Some fans are already suggesting they bring back the advert for natural selection purposes.

Like this? Check out this guy who subtly photoshops his friend's photos then re-uploads them to annoy the crap out of him. We can't stop laughing at this one.

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