GG Tesco launch 'perfectly imperfect' vegetables & donate all unbought food to charity
Tesco have announced they will be selling "wonky veg boxes" AND donating all unsold food to charity, in a bid to curb food waste.
As part of Tesco's commitment to zero food wastage, announced on Friday, Tesco have announced they will be selling "Wonky Vegetables" in over 200 stores across the country. The "Perfectly Imperfect" campaign will see a lot of "wonky" vegetables be sold at massively discounted prices.
Roast potatos are about to become dirt cheap
Weirdly shaped potatoes will cost you just 90p for 2.5kg, whereas normal looking potatoes cost £1.75 for the same amount of delicious potato. That's a 40% discount you can grab yourself, if you aren't worried about potato aesthetics.
Wonky parsnips will now cost half the amount, at 30p for 500g, where beautiful parsnips will cost a staggering 90p for 750g. If you're really bothered about how pretty your parsnips are, it's going to cost you twice the price than if you don't care.
17 other fruit and veg will be following, including carrots and apples.
If the beauty of your vegetables STILL really bothers you, even at these discounted prices, we recommend you drink till they're pretty, to secure yourself a big discount.
Tesco to donate surplus food to charity
In another good guy move, Tesco have also pledged to give their surplus food to charity. The supermarket, the only one in the UK to announce how much food they have wasted, says they wasted around 55,400 tonnes of food last year, and around 30,000 tonnes of that could have been eaten (around 70 million meals).
They now hope to run this out nationwide, and hope to produce zero food waste whatsoever by
The firm has been running a "community food connection" in 14 stores in the UK over the last six months, and have donated over 22 tonnes of food (50,000 meals) to local charities. They will now roll this out all over the UK, in a bid to end food waste from their stores.
Tesco and FareShare (who Tesco are partnering with) are appealing for 5,000 charities and community groups to join up and receive the surplus food.
Tesco are also calling on other supermarkets to follow suit, to end food waste at all stores in the UK. France recently banned food waste altogether with a law forcing big stores to donate their food to charities and food banks instead.
Currently a lot of other supermarkets (including Waitrose) use a process of "Anaerobic Digestion" to dispose of unwanted food, rather than donating it to charity. This sees the food broken down to gasses and used for energy, rather than eaten like a food.